Rollover bonuses exist because a 401(k) rollover is the single largest sum most people ever move between financial firms, and every custodian knows it. Here is the July 2026 state of play, strings included.
Robinhood pays a 1% match on old 401(k) rollovers and IRA transfers, uncapped, with no Gold subscription required, per its IRA match FAQ as published in July 2026. Matched funds must remain in the IRA for 5 years or part of the match is clawed back. Because it is uncapped, this is the one bonus that scales with the size of the rollover: $500 on $50,000, $2,500 on $250,000. Robinhood has also run boosted transfer promotions before, so check the live terms on the day. Our Robinhood vs Fidelity guide covers the wider trade-offs, including payment for order flow.
SoFi pays a 1% match on 401(k) rollovers completed through its Capitalize integration, per its published terms in July 2026, with the same shape of condition: assets must stay 5 years or SoFi can recoup the bonus from withdrawals. SoFi's promotional history is a useful caution here: its 2% contribution match promotion, which excluded rollovers, closed on 15 April 2026.
The giants mostly abstain. Fidelity advertised no rollover bonus on its rollover pages when we checked in July 2026, Vanguard none at all, and Schwab's only route is a refer-a-friend offer of up to $1,000 that requires an introduction from an existing Schwab client. All three compete on being cheap and boring instead, which is not nothing: over 30 years, custodian quality compounds and a one-off bonus does not.
Our view, stated plainly: a bonus is a rebate for moving your money, not a reason to pick a worse home for it. One percent arrives once; fees, fund line-ups and five-year lock-ins persist. If the custodian suits you anyway, take the money and respect the clock. If it does not, 1% is a small prize for parking your largest account in the wrong place.