An IRA match is the newer brokers' answer to the question of why anyone would leave the giants, and the headline numbers are genuinely attractive. But every current match arrives with conditions, and skipping them would misrepresent the product, so here they are in full.
Robinhood's match, as published in July 2026: 1% on IRA contributions, transfers and 401(k) rollovers for everyone, or 3% on annual contributions with a Gold subscription at $5 a month. Matched funds must remain in the IRA for 5 years, and the Gold subscription must run at least 12 months after the match, or part of the match is clawed back. On a full $7,500 contribution for 2026 the 3% tier is worth $225 against $60 of Gold fees, so the arithmetic works if you were staying five years anyway. The terms live in Robinhood's own IRA match FAQ, and our Robinhood vs Fidelity guide covers the wider trade-offs, including payment for order flow.
SoFi's match, per its published terms in July 2026: 1% on IRA contributions made via ACH transfer or from a SoFi bank account, paid in cash into the IRA, with SEP IRAs excluded. The matched deposit must stay in the account for 5 years or an early withdrawal fee applies. SoFi also ran a 2% match for SoFi Plus members that closed on 15 April 2026, which is worth knowing mainly as evidence that these promotions are moving targets.
Our view, stated plainly: a match is a rebate for switching custodians, not a reason to pick a worse one. If the custodian suits you anyway, take the money and respect the five-year clock. If it does not, 1% of one year's contributions is a small prize for decades in the wrong place, and the clawback terms exist precisely because the brokers know the match is what got you in the door.