An investment platform is the broker that holds your investments inside whatever tax wrapper you choose. Vanguard, AJ Bell, Trading 212, Hargreaves Lansdown - they all do the same fundamental job: custody your funds and shares, settle your trades, file the wrapper paperwork with HMRC, and charge you a fee for the privilege.
The wrapper (ISA, SIPP, LISA, JISA, GIA) is a UK tax shelter set by Parliament. The platform is the commercial vehicle you choose to access it. The same ISA allowance is identical on every platform; the difference is what fund universe you get, what the platform charges, and how good the tooling is.
Most UK retail investors eventually want more than one wrapper at the same provider - ISA for the accessible portion, SIPP for the tax-relief-amplified pension portion. That is why picking a platform usually comes before picking a wrapper: switching platform later means a transfer of every wrapper you hold, which is fiddly enough that most people just stay put.