Investing6 providers Updated Jun 2026

Best UK Robo-Advisor 2026

Quick answer - our pick

AJ Bell Dodl

Best for: Cost-conscious investors who want a robo-advisor experience without the robo-advisor fee

AJ Bell Dodl wins on cost by a clear margin: roughly 0.35% all-in versus 0.65-0.95% for the established competitors. For most investors that 0.30%+ saving compounds into thousands over a decade. The DIY caveat applies though: even Dodl is more expensive than buying a Vanguard LifeStrategy fund directly through a Trading 212 ISA (effectively 0.22% all-in). Robo-advisors only make sense if the convenience genuinely matters to you. If it does, Dodl is the right pick. If you can stomach picking a single global tracker yourself, you do not need a robo-advisor at all.

Visit AJ Bell Dodl See full comparison

A robo-advisor builds and rebalances a diversified portfolio for you, usually based on a five-question risk questionnaire. They are best for investors who want to start without picking funds themselves and accept paying a small ongoing fee for the simplicity. We rank the main UK robo-advisors on all-in cost (platform fee plus fund OCF), portfolio quality, and the realistic break-even point where DIY index investing becomes cheaper. Spoiler: that point arrives faster than the marketing implies.

Fees at a glance

£1,000 pot

≈ £3.50/yr

≈ £6.50/yr

≈ £7.60/yr

≈ £7/yr

≈ £6.50/yr

≈ £14/yr (Basic, £12 floor + OCF)

£100,000 pot

≈ £350/yr

≈ £650/yr

≈ £760/yr

≈ £700/yr

≈ £650/yr

≈ £272/yr (ChipX, sub + OCF)

All-in annual cost (platform fee plus typical fund OCF) on a passively-held pot. Sliding-fee providers use the rate at the relevant tier. Provider names link to each platform's published fee schedule.

Full comparison

Provider	Platform fee	Fund OCF	All-in fee	Min investment	Ethical portfolios	Best for
AJ Bell Dodl	0.15%	Approx 0.20%	Approx 0.35%	£0	Yes	Cost-conscious investors who want a robo-advisor experience without the robo-advisor fee
Nutmeg	0.45% under £100k, 0.25% above	Approx 0.20%	Approx 0.65% under £100k	£500	Yes (Socially Responsible)	Investors who want the incumbent brand and JP Morgan backing
Wealthify	0.60%	Approx 0.16% (Original)	Approx 0.76% (Original)	£1	Yes (Approx 1.18% all-in)	Beginners with very small amounts who value the Aviva brand
Moneyfarm	Approx 0.45% mgmt + 0.25% platform	Approx 0.20%	Approx 0.70% all-in	£500	Yes (Socially Responsible)	Investors who want active rebalancing and a pension consolidation flow
Plum	0.45% (Max tier, £14.99/mo subscription)	Approx 0.15-0.30%	Approx 0.60-0.75% plus subscription	£1	Yes	App-first savers who want auto-save behaviour bundled with investing
Chip	0.25% Basic (£1/mo min per product) or 0% on ChipX (£5.99/mo)	Approx 0.15-0.30%	Approx 0.45% Basic, falls to ~0.27% at £100k on ChipX	£1	Limited	Cost-conscious investors with larger pots who can amortise the £5.99/mo ChipX subscription, or small savers who value the unified savings-and-investing app over the cheapest fee.

Provider details

AJ Bell Dodl

Cost-conscious investors who want a robo-advisor experience without the robo-advisor fee

Platform fee0.15%

Fund OCFApprox 0.20%

All-in feeApprox 0.35%

Min investment£0

Ethical portfoliosYes

Pros

Cheapest mainstream robo-advisor in the UK by a clear margin
Backed by AJ Bell with proper FSCS coverage
ISA, SIPP and GIA all available

Cons

£1/month minimum platform fee floor on very small pots
Smaller fund range than DIY AJ Bell
Fixed risk-tiered portfolios; less customisation than DIY

Dodl charges page Visit AJ Bell Dodl

Nutmeg

Investors who want the incumbent brand and JP Morgan backing

Platform fee0.45% under £100k, 0.25% above

Fund OCFApprox 0.20%

All-in feeApprox 0.65% under £100k

Min investment£500

Ethical portfoliosYes (Socially Responsible)

Pros

Most established UK robo-advisor (now JP Morgan)
Polished app and onboarding experience
Multiple portfolio styles: Fixed Allocation, Fully Managed, SRI, Smart Alpha

Cons

0.65% all-in is roughly double Dodl
Higher minimum investment (£500 for ISA/SIPP)
Performance does not justify the premium over a global tracker

Nutmeg fees page Visit Nutmeg Referral link. Capital at risk. Not financial advice.

Wealthify

Beginners with very small amounts who value the Aviva brand

Platform fee0.60%

Fund OCFApprox 0.16% (Original)

All-in feeApprox 0.76% (Original)

Min investment£1

Ethical portfoliosYes (Approx 1.18% all-in)

Pros

Owned by Aviva, established backing
Very low minimum (£1) makes it easy to start
Clear, simple risk-based portfolios

Cons

0.76% all-in is the most expensive of the mainstream robos
Performance and portfolio construction unremarkable
Ethical option costs more

Wealthify fees page Visit Wealthify

Moneyfarm

Investors who want active rebalancing and a pension consolidation flow

Platform feeApprox 0.45% mgmt + 0.25% platform

Fund OCFApprox 0.20%

All-in feeApprox 0.70% all-in

Min investment£500

Ethical portfoliosYes (Socially Responsible)

Pros

Separates management fee and platform fee transparently
Active rebalancing across seven risk levels
Pension consolidation flow available

Cons

0.70% all-in is still well above Dodl
Fee structure split between management and platform is less obvious upfront
Mid-table on most things

Moneyfarm fees page Visit Moneyfarm

Plum

App-first savers who want auto-save behaviour bundled with investing

Platform fee0.45% (Max tier, £14.99/mo subscription)

Fund OCFApprox 0.15-0.30%

All-in feeApprox 0.60-0.75% plus subscription

Min investment£1

Ethical portfoliosYes

Pros

App-led behavioural saving features (auto-save, round-ups)
Combines saving and investing in one app
Basic tier (free) lets you try it out before paying

Cons

Subscription model: Plus £3.99/mo, Boost £7.99/mo, Max £14.99/mo on top of platform fee
Investment options narrower than Nutmeg or Wealthify
Best feature set requires the Max tier

Plum pricing page Visit Plum

Chip

Cost-conscious investors with larger pots who can amortise the £5.99/mo ChipX subscription, or small savers who value the unified savings-and-investing app over the cheapest fee.

Platform fee0.25% Basic (£1/mo min per product) or 0% on ChipX (£5.99/mo)

Fund OCFApprox 0.15-0.30%

All-in feeApprox 0.45% Basic, falls to ~0.27% at £100k on ChipX

Min investment£1

Ethical portfoliosLimited

Pros

Two-tier pricing means you can pick the cheaper structure for your pot size: Basic for small pots, ChipX once the £5.99/mo subscription is cheaper than the percentage platform fee.
ISA and GIA available; the same app also handles top-of-table instant-access cash savings, useful if you want one app for both.
No platform fee at all on ChipX - rare in the UK robo-advisor field.
28-day free trial of ChipX to test the full fund range before subscribing.

Cons

Basic tier limits you to 13 funds; full fund access is gated behind the ChipX subscription.
The £1/month-per-product platform fee floor on Basic makes the percentage cost punitive on tiny pots.
ChipX subscription is fixed cost regardless of pot - bad value below roughly £30,000, where the 0.25% Basic fee would be cheaper.
The blended savings-plus-investing app design can obscure which fees apply to which pot.

Chip pricing page Visit Chip

Honourable mentions

Nutmeg

Runner-up

Best for: Investors who want the incumbent brand and JP Morgan backing

The incumbent brand with JP Morgan backing. If you want polish, established track record, and you are willing to pay for them, Nutmeg is the next-best after Dodl. The 0.65% all-in is hard to justify on cost alone but might be worth it for the UX.

Visit Nutmeg

How we picked

All-in fees verified from each provider's published schedule, last reviewed June 2026, cross-referenced against the live pricing pages at all six providers in the comparison. We add platform fee plus typical fund OCF for the medium-risk default portfolio - this is the number you actually pay. We weight cost and structural quality over short-term performance comparisons, which are noisy at the 1-3 year horizon most robo-advisor reviews use. Quarterly refresh - next review scheduled September 2026.

Background

What is a robo-advisor?

A robo-advisor is an investment platform that builds and rebalances a diversified portfolio for you, based on a short risk-tolerance questionnaire and your investment horizon. You answer five or six questions, the platform picks a portfolio of low-cost trackers, and it manages the asset allocation and rebalancing automatically. The pitch is simplicity. You don't pick funds, you don't track performance against benchmarks, you don't rebalance. In exchange, you pay an extra layer of platform fee on top of the underlying fund costs. UK robo-advisors charge between 0.20% and 0.75% per year as the platform fee, on top of a 0.10% to 0.30% fund OCF. The honest comparison is the all-in cost, not the headline platform fee. The major UK robo-advisors are Nutmeg (JP Morgan-backed), Wealthify (Aviva-backed), Moneyfarm, InvestEngine, and AJ Bell's Dodl. Each has a different opinion on portfolio construction, but the underlying philosophy is the same: low-cost passive index funds wrapped in a managed envelope.

When a robo-advisor is the right choice

Robo-advisors are convenience products, not edge products. They are right when: - You would otherwise leave the money in cash. Paying 0.5% per year to actually be invested in global equities beats 0% paid on money sitting in a savings account at 4%. - You don't want to make any investment decisions and value the platform doing it for you. - You're starting with a small balance and don't want to overthink your first £1,000 or £5,000 of investing. - You like the behavioural framing of seeing a 'portfolio risk level' rather than picking individual funds. They are usually the wrong choice when: - You're comfortable picking a single all-in-one global tracker fund (Vanguard LifeStrategy 80, HSBC FTSE All-World, iShares World ESG). The fund-only route costs 0.22% all-in via Trading 212 or similar; the robo route is 0.50% to 0.80% all-in. - Your pot is above £100,000. The percentage-fee compounding makes robos meaningfully expensive at scale. - You actively want to control your asset allocation (more emerging markets, less UK bias, specific factor tilts).

How to read robo-advisor fees

The number that matters is the all-in fee: platform fee plus fund OCF, both expressed as a percentage of your pot per year. - **Dodl (AJ Bell)** - 0.15% platform + ~0.20% fund OCF = ~0.35% all-in. Minimum £24/year so the % rises sharply on tiny pots. - **InvestEngine** - 0% platform on DIY portfolios, 0.25% platform on managed. With ~0.16% fund OCF the managed route is ~0.41% all-in. - **Nutmeg Fixed Allocation** - 0.45% platform + ~0.17% fund OCF = ~0.62% all-in. - **Nutmeg Fully Managed** - 0.75% platform + ~0.32% fund OCF = ~1.07% all-in. - **Wealthify** - 0.60% platform + ~0.16% fund OCF = ~0.76% all-in (Original portfolios). - **Moneyfarm** - tiered 0.75% down to 0.35% based on pot size, plus ~0.20% fund OCF. Over 30 years, the gap between a 0.35% robo and a 0.22% DIY tracker on a £100,000 starting pot at 5% real return is roughly £8,500. The gap between a 0.62% robo (e.g. Nutmeg Fixed) and the same DIY route is about £39,000. Fees compound the wrong way.

Robo-advisor vs DIY global tracker

The honest version of the trade-off: **DIY global tracker** (e.g. HSBC FTSE All-World inside a Trading 212 Stocks and Shares ISA): - Cost: ~0.22% all-in. - Decisions required: choose one fund, contribute regularly, rebalance never (the fund is its own globally-rebalanced portfolio). - Time to set up: 20 minutes including ISA application. **Robo-advisor** (e.g. Nutmeg Fixed Allocation balanced portfolio): - Cost: ~0.62% all-in. - Decisions required: complete risk questionnaire, choose risk level (1-10). - Time to set up: 30 minutes including questionnaire. The robo costs roughly 3x what DIY does. What you get back: the platform rebalances between funds inside the portfolio for you (DIY single-fund doesn't need rebalancing), and you get a 'this is your risk level' label that some savers find emotionally helpful during volatile markets. For most readers who can pick one all-world tracker fund, the DIY route wins on cost and on long-run net return. The robo is the right choice if your alternative is genuinely not investing at all, or if the slight UX premium is worth the fee differential to you.

Where robo-advisors sit inside the UK investing landscape

Robo-advisors emerged in 2010-2014 with the original pitch that algorithm-driven portfolios could beat human-managed funds while charging much less. The 'less than human-managed funds' part is unambiguously true: active UK retail funds typically charge 1.0% to 1.5%, and most underperform their benchmark over 10 years. Robos in the 0.40% to 0.75% range beat that comfortably. What the original pitch missed is that DIY tracker investing has become dramatically cheaper since 2010. Trading 212, InvestEngine, and Vanguard have driven all-in DIY costs to 0.22% or less. The 'much cheaper than active funds' angle is still true, but the 'simpler than DIY' premise gets weaker every year as DIY tooling improves. The wrappers themselves haven't changed: a robo-advisor inside an ISA is still tax-free, the £20,000 annual ISA allowance applies the same way, and FSCS protection works the same as any other UK investment platform (£85,000 per provider on the cash element, and underlying investments are held in nominee accounts segregated from the platform's own balance sheet). The robo wrapper itself does not change the underlying tax or protection regime in any meaningful way.

Frequently asked questions

Are UK robo-advisors worth it?

For investors who would otherwise sit in cash or never start at all, yes - paying 0.5% to actually be invested is better than 0% paid on money sitting still. For investors comfortable picking a single global tracker (e.g. Vanguard LifeStrategy or HSBC FTSE All-World), the answer is no: a DIY ISA at 0.22% all-in is cheaper and the long-run performance is at least as good. Robo-advisors are convenience products, not edge products. Our beginners guide to investing UK walks through the DIY route step by step.

What is the cheapest UK robo-advisor?

It depends on pot size. On a small or mid-size pot AJ Bell Dodl wins at roughly 0.35% all-in (0.15% platform plus around 0.20% fund OCF). On a large pot Chip ChipX is cheaper, around 0.27% all-in on £100k once the £5.99/month subscription is spread across the balance. The next cheapest after those are Nutmeg (0.65% under £100k) and Plum (0.60-0.75%). Wealthify and Moneyfarm sit at the top end, around 0.76-0.95%.

Robo-advisor vs DIY index ISA?

Cost favours DIY. A Trading 212 or Vanguard ISA holding a global tracker like LifeStrategy 80% Equity costs around 0.22% all-in, which beats every robo-advisor on this list. The trade-off is one extra decision: which tracker to buy. If that decision feels overwhelming and stops you investing, the robo is worth its fee. If it does not, DIY is genuinely the better economic answer. Our low-cost index funds guide covers the specific funds, and the best Stocks and Shares ISA page covers the platforms.

Are robo-advisor portfolios safer than DIY?

Not in any meaningful sense. The "managed rebalancing" robo-advisors market is mostly automated, and the underlying funds are the same global trackers a DIY investor would pick. The diversification is not better; the platform fee is just paying for the convenience of someone else doing the rebalance. FSCS protection (£85,000) applies the same way to both robo-advisors and DIY platforms.

Can I have a robo-advisor and a DIY ISA in the same year?

Yes. Since April 2024 you can pay into multiple Stocks and Shares ISAs in the same tax year, as long as your total contributions stay within the £20,000 annual allowance. So you can split between, say, a robo-advisor for your set-and-forget core and a DIY platform for individual stock picks. The Lifetime ISA is the one exception - you can still only fund one LISA per tax year.

Which robo-advisor has the best performance in the UK?

Performance comparisons across UK robo-advisors are genuinely noisy at the 1-3 year horizon most reviews use, because the underlying portfolios are all global tracker funds and differ mostly in regional weighting and bond allocation. Over a 10-year horizon, the platform with the lowest fees almost always wins on net returns because the portfolio compositions are too similar for the gross-return gap to matter more than the fee gap. AJ Bell Dodl at ~0.35% all-in has produced higher net returns than Nutmeg, Wealthify or Moneyfarm purely on the fee gap, even where gross performance is comparable.

Is Wealthify any good?

Wealthify is the Aviva-owned robo-advisor with all-in fees around 0.76% on the Original portfolios. Cost-wise it is one of the more expensive options in the UK robo market, beaten on price by AJ Bell Dodl (~0.35%), Nutmeg Fixed (~0.62%) and the DIY route (~0.22%) holding a single global tracker. The case for Wealthify is the Aviva brand backing, the ethical portfolio range, and the genuinely clean app experience for someone who explicitly does not want to make investment decisions. Honest assessment: convenient, well-built, and meaningfully more expensive than the alternatives.

Is Nutmeg owned by JP Morgan?

Yes. JP Morgan acquired Nutmeg in 2021 and the platform now operates under the JP Morgan Chase banking group, sharing infrastructure with the Chase UK bank. The acquisition has not yet materially changed the Nutmeg user experience or fee structure but it does mean Nutmeg is no longer an independent fintech. Our Nutmeg review covers the post-acquisition product in detail.

Disclosure: Some links on this page may be affiliate links, which means we receive a small commission if you sign up. This never affects the rankings or which platforms we recommend. We only feature platforms that meet our editorial standards.