Philip Fisher's 15 Points: A UK Investor's Checklist

Philip Fisher's 15 points are the qualitative checklist from his 1958 book Common Stocks and Uncommon Profits, used to screen growth companies before buying.

The points cover product runway, management quality, R&D, margins, labour relations, accounting controls, and management integrity.

Fisher paired the checklist with the scuttlebutt method: talking to customers, suppliers, ex-employees, and competitors to verify what annual reports cannot say.

UK investors have the raw material to apply this - annual reports, RNS announcements, Glassdoor, AGM transcripts, Companies House filings - all free.

The honest catch: most retail investors lack the structural information edge that makes Fisher's framework genuinely work.